For Apple's 2014 holiday message, we told the story of a girl's journey as she creates an emotional gift that transcends time, all via Apple technology.
The Song was featured on Today (skip to 4:44), Huffington Post, US Weekly, Refinery 29, Elite Daily, The Daily Mail, Forbes, The Wall Street Journal, Time, Creativity, Adweek, Fast Company, Mashable, The Verge, Tech Crunch, Cnet, Jezebel (my favorite headline of all time) and many more.
We also created a piece (below) that tells the story behind 'The Song'
And below that, see what Kathie Lee and Hoda had to say about it.
Agency: TBWA/Media Arts Lab
Chief Creative Officer: Duncan Milner
Executive Creative Director: Eric Grunbaum
GCDs: Drew Stalker, Chris Ribeiro
ACDs: Greg Greenberg, Parker Grant
Senior Art Director: Dimitri Kalagas
Senior Copywriter: Chris Cork
Agency producers: Mara Milicevic, Katie McCain, Adam Nelson
Production Co: Park Pictures
Director: Lance Acord