Inspired by the doomsday predictions developed from the Mayan calendar, in 2012 I worked with Reform to create a campaign depicting scenes of survival in a post-apocalyptic world. In addition to campaign imagery, we also produced a short teaser video, to be distributed via Reform's extensive social networks.
Whilst developing the 2012 campaign, we identified a discrepancy between Reform's existing branding and the company's premium product offering and creative. As a result we performed a brand audit and set about rebranding the business. We generated a brand platform and a new set of brand guidelines, as well as a fresh logotype, stationary, collateral and website - bringing the Reform brand and its assets into line with their products and communications.
Creative and Art Director: Dimitri Kalagas
Photographer/DP: Christopher Tovo
Hair and Makeup: Natalie Burley
Stylist: Sarah Newland
Designer: Dimitri Kalagas