Based on the age-old bad luck superstitions that surround the number thirteen, the concept for the Reform 2013 campaign places our talent in the midst of various sticky situations.
Creative and Art Director: Dimitri Kalagas
Photographer: Josh Robenstone
Hair and Makeup: Megan Harrison
Stylist/Sets: Andy Irwin (SPR/PPL)
Retouching and Design: Dimitri Kalagas