In 2011 I worked with Reform to create a surreal series of images to boldly feature their colorful garments across all their marketing collateral, both on and offline.
Upon its launch the imagery rapidly spread around the net, and was featured on a number of global fashion and design blogs, garnering a huge amount of exposure for the relatively fledgling brand.
Creative and Art Director: Dimitri Kalagas
Photography: Christopher Tovo
Styling: Nicole Collins
Hair and Make Up: Natalie Burley
Character Illustration: Short
In addition to the campaign, we partnered up with the incredible French illustrator Short to provide some unique custom mascot designs for select clients.