Toying with the notion of customization at the core of each of Reform's products, the 2014 campaign explored the theme of 'Choose your own adventure'. Loosely referencing the book cover illustrations of the classic Choose Your Own Adventure series, this campaign consisted of a collection of iconic images depicting the spirit of adventure in a variety of environments.
Creative and Art Director: Dimitri Kalagas
Photographer: Cory White
Hair and Makeup: Christine Gaunt
Retouching and Design: Dimitri Kalagas