Lifelounge was offered the monumental assignment to name and brand what was going to be the largest skatepark in the southern hemisphere. Appropriately dubbed Monster, the venue required an equally appropriate brand to communicate its larger-than-life characteristics, whilst referencing some of the qualities of its parent brand, Sydney Olympic Park.
I was tasked with developing the entire branding suite, including the design of a brand mark and logotype, brand guidelines, the website, promotional materials, merchandise, stationary and signage, as well as developing the creative for all communications alongside writer Daniel Pollock.
Designer and Art Director: Dimitri Kalagas
Senior Copywriter: Daniel Pollock
Photographer: Steve Gourlay
Photographer: Jamie Driver