For a number of years, Adidas and Goodyear have collaborated to produce a range of kicks that incorporate the unique Goodyear tyre tread into the sneakers' soles. The brief to communicate the union between these two brands led us to create a campaign that distinctly illustrated the potential benefits of an Adidas/Goodyear shoe.
The campaign appeared throughout Australia in outdoor and selected print media. In addition to the campaign images, a full suite of in-store and POS signage was created for exclusive stockist Footlocker.
Creative Director: Daniel Pollock
Art Director: Dimitri Kalagas
Copywriter: Chris Cork
Photographer: Stuart Crosset
Below are a number of behind the scenes images from the shoot. In order to create a realistic representation of burnout smoke, we spared no expense, bringing in a stuntman and his motorbike to smoke it up on an inner city rooftop.