http://www.dimitrikalagas.com Dimitri Kalagas - Film, Art and Creative Direction Thu, 08 Sep 2011 13:13:04 +0000 http://www.dimitrikalagas.com en http://dimitrikalagas.com/Guineafowl-Hello-Anxiety-Cover-Art http://dimitrikalagas.com/following/dimitrikalagas.com/Guineafowl-Hello-Anxiety-Cover-Art Thu, 08 Sep 2011 13:13:04 +0000 Dimitri Kalagas - Film, Art and Creative Direction 1974377 In 2010 I was approached by Australian record label Dew Process to produce cover art for the debut EP from Sydney artist Guineafowl. Inspired entirely by Guineafowl's ethereal yet intricate brand of pop, I set about creating artwork that reflected this unique sound. In addition to the cover image, I also developed a custom Guineafowl type treatment and a series of textures for other elements of the pack. Find out more about Guineafowl here. <img src="http://payload.cargocollective.com/1/3/119692/1974377/GF_Type2_780.jpg" border="0" width="780" height="474" width_o="780" height_o="474" src_o="http://payload.cargocollective.com/1/3/119692/1974377/GF_Type2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1974377/Guineafowl_Cover_Flat_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/3/119692/1974377/Guineafowl_Cover_Flat_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1974377/Back_Page2_780.jpg" border="0" width="780" height="450" width_o="780" height_o="450" src_o="http://payload.cargocollective.com/1/3/119692/1974377/Back_Page2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1974377/CD_ARTWORK_780.jpg" border="0" width="780" height="450" width_o="780" height_o="450" src_o="http://payload.cargocollective.com/1/3/119692/1974377/CD_ARTWORK_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1974377/Inside_Spread_780.jpg" border="0" width="780" height="450" width_o="780" height_o="450" src_o="http://payload.cargocollective.com/1/3/119692/1974377/Inside_Spread_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1974377/GF_Cover2_780.jpg" border="0" width="780" height="617" width_o="780" height_o="617" src_o="http://payload.cargocollective.com/1/3/119692/1974377/GF_Cover2_o.jpg" align="left" /> http://dimitrikalagas.com/Olio-Zito-Branding http://dimitrikalagas.com/following/dimitrikalagas.com/Olio-Zito-Branding Thu, 08 Sep 2011 12:32:12 +0000 Dimitri Kalagas - Film, Art and Creative Direction 1904057 Olio Zito is a newly launched boutique olive oil label, grown and produced on Victoria's Mornington Peninsula. I was approached by the Zito family to develop a branding package to help them take their new venture to market. The brief was relatively open, so I set about creating an identity that reflected their traditional Italian heritage, whilst distinguishing itself from other olive oil brands as a fresh, pure and sophisticated product. The final brand suite consisted of a logotype and marque, a bottle label, stationary kit and website. <img src="http://payload.cargocollective.com/1/3/119692/1904057/OZ_LOGO_3_780.jpg" border="0" width="780" height="600" width_o="780" height_o="600" src_o="http://payload.cargocollective.com/1/3/119692/1904057/OZ_LOGO_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1904057/OZ_Bottle_Wide_780.jpg" border="0" width="780" height="700" width_o="780" height_o="700" src_o="http://payload.cargocollective.com/1/3/119692/1904057/OZ_Bottle_Wide_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1904057/OZ_Bottle_Close2_780.jpg" border="0" width="780" height="500" width_o="780" height_o="500" src_o="http://payload.cargocollective.com/1/3/119692/1904057/OZ_Bottle_Close2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1904057/OZ_Stationary_2_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/3/119692/1904057/OZ_Stationary_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1904057/OZ_Web_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/3/119692/1904057/OZ_Web_o.jpg" align="left" /> http://dimitrikalagas.com/Reform-Rebrand-and-2012-Campaign http://dimitrikalagas.com/following/dimitrikalagas.com/Reform-Rebrand-and-2012-Campaign Thu, 08 Sep 2011 12:32:10 +0000 Dimitri Kalagas - Film, Art and Creative Direction 1972899 Following up on the success of their 2011 lookbook and campaign, I was enlisted by Reform Clothing to help produce a concept for their 2012 range. Inspired by the doomsday predictions developed from the Mayan calender, we set about creating a campaign depicting scenes of survival and escape in a post-2012 apocalyptic world. In addition to campaign imagery, we also produced a short teaser video, to be distributed via Reform's extensive social networks. Whilst developing the 2012 campaign, we identified a discrepancy between Reform's existing branding, and the company's premium product offering and creative. As a result we performed a brand audit, and set about rebranding the business, generating a brand platform, a new set of brand guidelines, as well as a fresh logotype, stationary, collateral and website - bringing the Reform brand and its assets into line with their products and communications. 2012 CAMPAIGN IMAGES AND VIDEO <img src="http://payload.cargocollective.com/1/3/119692/1972899/Reform_2012_Image_4_780.jpg" border="0" width="780" height="531" width_o="780" height_o="531" src_o="http://payload.cargocollective.com/1/3/119692/1972899/Reform_2012_Image_4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1972899/Reform_2012_Image_3_780.jpg" border="0" width="780" height="714" width_o="780" height_o="714" src_o="http://payload.cargocollective.com/1/3/119692/1972899/Reform_2012_Image_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1972899/Reform_2012_Image_5_780.jpg" border="0" width="780" height="585" width_o="780" height_o="585" src_o="http://payload.cargocollective.com/1/3/119692/1972899/Reform_2012_Image_5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1972899/Reform_2012_Image_1_780.jpg" border="0" width="780" height="585" width_o="780" height_o="585" src_o="http://payload.cargocollective.com/1/3/119692/1972899/Reform_2012_Image_1_o.jpg" align="left" /> BEHIND THE SCENES <img src="http://payload.cargocollective.com/1/3/119692/1972899/REFORM_BTS_2_780.jpg" border="0" width="780" height="585" width_o="780" height_o="585" src_o="http://payload.cargocollective.com/1/3/119692/1972899/REFORM_BTS_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1972899/REFORM_BTS_61_780.jpg" border="0" width="780" height="585" width_o="780" height_o="585" src_o="http://payload.cargocollective.com/1/3/119692/1972899/REFORM_BTS_61_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1972899/REFORM_BTS_11_780.jpg" border="0" width="780" height="585" width_o="780" height_o="585" src_o="http://payload.cargocollective.com/1/3/119692/1972899/REFORM_BTS_11_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1972899/REFORM_BTS_5_780.jpg" border="0" width="780" height="585" width_o="780" height_o="585" src_o="http://payload.cargocollective.com/1/3/119692/1972899/REFORM_BTS_5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1972899/REFORM_BTS_31_780.jpg" border="0" width="780" height="585" width_o="780" height_o="585" src_o="http://payload.cargocollective.com/1/3/119692/1972899/REFORM_BTS_31_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1972899/REFORM_BTS_41_780.jpg" border="0" width="780" height="585" width_o="780" height_o="585" src_o="http://payload.cargocollective.com/1/3/119692/1972899/REFORM_BTS_41_o.jpg" align="left" /> LOGOTYPE AND COLLATERAL <img src="http://payload.cargocollective.com/1/3/119692/1972899/Reform_Logo_Dark2_780.jpg" border="0" width="780" height="573" width_o="780" height_o="573" src_o="http://payload.cargocollective.com/1/3/119692/1972899/Reform_Logo_Dark2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1972899/Reform_Logo_Light2_780.jpg" border="0" width="780" height="573" width_o="780" height_o="573" src_o="http://payload.cargocollective.com/1/3/119692/1972899/Reform_Logo_Light2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1972899/Reform_stationary_2_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/3/119692/1972899/Reform_stationary_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1972899/Reform_Web_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/3/119692/1972899/Reform_Web_o.jpg" align="left" /> CREDITS: Campaign Images: Photographer - Chris Tovo Hair and Makeup - Natalie Burley Stylist - Sarah Newland Video: Producer and Director - Dimitri Kalagas DOP and Editor - Chris Tovo Camera/Lighting Assist - Rob Churchus Hair and Makeup - Natalie Burley Stylist - Sarah Newland Original music 'Kong' by the supremely talented Elliott Spencer http://dimitrikalagas.com/Strike-Bowling-Campaign-and-Brand-Refresh http://dimitrikalagas.com/following/dimitrikalagas.com/Strike-Bowling-Campaign-and-Brand-Refresh Thu, 08 Sep 2011 06:48:22 +0000 Dimitri Kalagas - Film, Art and Creative Direction 1679617 In 2010 I was approached by Melbourne agency Loud & Clear, to help develop a creative pitch for entertainment company Strike Bowling. Upon winning the pitch, I worked with L&C and Strike as a creative director and consultant, reinvigorating the Strike brand from the ground up. This involved providing creative and art direction on all aspects of their communications, including campaign creative, collateral design, web design, brand strategy, media strategy and the development of new brand guidelines. The overall aim was to develop an irreverent voice for the brand, referencing their cheeky heritage, whilst bringing Strike and its unique offering of a bar, bowling, karaoke and laser tag to a new, youthful audience after ten years of operation. Below are some examples of press ads, rock posters, promotional collateral and a new website produced over a 5 month period. ROCK POSTER CAMPAIGN <img src="http://payload.cargocollective.com/1/3/119692/1679617/Strike_Campaign_6_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/3/119692/1679617/Strike_Campaign_6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1679617/Strike_Campaign_4_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/3/119692/1679617/Strike_Campaign_4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1679617/Strike_Campaign_5_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/3/119692/1679617/Strike_Campaign_5_o.jpg" align="left" /> PRESS AND OUTDOOR ADS <img src="http://payload.cargocollective.com/1/3/119692/1679617/Strike_Campaign_21_780.jpg" border="0" width="780" height="563" width_o="780" height_o="563" src_o="http://payload.cargocollective.com/1/3/119692/1679617/Strike_Campaign_21_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1679617/Strike_Campaign_20_780.jpg" border="0" width="780" height="563" width_o="780" height_o="563" src_o="http://payload.cargocollective.com/1/3/119692/1679617/Strike_Campaign_20_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1679617/Strike_Campaign_22_780.jpg" border="0" width="780" height="563" width_o="780" height_o="563" src_o="http://payload.cargocollective.com/1/3/119692/1679617/Strike_Campaign_22_o.jpg" align="left" /> }<img src="http://payload.cargocollective.com/1/3/119692/1679617/Strike_Campaign_2_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/3/119692/1679617/Strike_Campaign_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1679617/Strike_Campaign_17_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/3/119692/1679617/Strike_Campaign_17_o.jpg" align="left" /> {image 20<img src="http://payload.cargocollective.com/1/3/119692/1679617/Strike_Campaign_3_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/3/119692/1679617/Strike_Campaign_3_o.jpg" align="left" /> PROMOTIONAL POSTERS These posters were created by illustrator and designer Karl Maier (Rinzen, Craig & Karl), and are intended to be the first in an ongoing series from a variety of iconic Australian illustrators. <img src="http://payload.cargocollective.com/1/3/119692/1679617/Strike_Campaign_12_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/3/119692/1679617/Strike_Campaign_12_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1679617/Strike_Campaign_11_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/3/119692/1679617/Strike_Campaign_11_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1679617/Strike_Campaign_13_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/3/119692/1679617/Strike_Campaign_13_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1679617/Strike_Campaign_14_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/3/119692/1679617/Strike_Campaign_14_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1679617/Strike_Computer_Mock_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/3/119692/1679617/Strike_Computer_Mock_o.jpg" align="left" /> CREDITS: Photographer - Ben Sullivan Copywriter - Chris Cork Designers - Luci Everett, Daragh Wallace Illustrator - Karl Maier Agency - Loud & Clear http://dimitrikalagas.com/Collingwood-Photography-Series http://dimitrikalagas.com/following/dimitrikalagas.com/Collingwood-Photography-Series Fri, 08 Jul 2011 08:06:17 +0000 Dimitri Kalagas - Film, Art and Creative Direction 1699697 Based on a concept developed by myself and Chris Cork, and shot by photographer Chris Tovo to be used as part of a larger campaign for a fashion brand, this photo series remained unused commercially, but provides an intimate and unadulterated portrait of some of the characters that reside in the infamous Melbourne inner city suburb of Collingwood. <img src="http://payload.cargocollective.com/1/3/119692/1699697/Collingwood_3_780.jpg" border="0" width="780" height="520" width_o="780" height_o="520" src_o="http://payload.cargocollective.com/1/3/119692/1699697/Collingwood_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1699697/Collingwood_PORT_1_780.jpg" border="0" width="780" height="585" width_o="780" height_o="585" src_o="http://payload.cargocollective.com/1/3/119692/1699697/Collingwood_PORT_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1699697/Collingwood_4_780.jpg" border="0" width="780" height="520" width_o="780" height_o="520" src_o="http://payload.cargocollective.com/1/3/119692/1699697/Collingwood_4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1699697/Collingwood_PORT_2_780.jpg" border="0" width="780" height="585" width_o="780" height_o="585" src_o="http://payload.cargocollective.com/1/3/119692/1699697/Collingwood_PORT_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1699697/Collingwood_1_780.jpg" border="0" width="780" height="520" width_o="780" height_o="520" src_o="http://payload.cargocollective.com/1/3/119692/1699697/Collingwood_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1699697/Collingwood_2_780.jpg" border="0" width="780" height="520" width_o="780" height_o="520" src_o="http://payload.cargocollective.com/1/3/119692/1699697/Collingwood_2_o.jpg" align="left" /> CREDITS: Photographer - Chris Tovo This work was completed whilst employed at Lifelounge. http://dimitrikalagas.com/India-Photography-Series http://dimitrikalagas.com/following/dimitrikalagas.com/India-Photography-Series Tue, 05 Jul 2011 09:36:06 +0000 Dimitri Kalagas - Film, Art and Creative Direction 1684377 In 2009 I was sent on assignment to northern India to help produce a branded content series for Schweppes. The tour of duty took in five cities in ten days, including Himalayan mountain stations and holy cities by the Ganges. Amongst the moments of madness I took the opportunity to document some of the environments and people we encountered along the way. Featured below are a selection of the resulting images. <img src="http://payload.cargocollective.com/1/3/119692/1684377/dimitri-4a88bc4ee75f5_780.jpg" border="0" width="780" height="585" width_o="780" height_o="585" src_o="http://payload.cargocollective.com/1/3/119692/1684377/dimitri-4a88bc4ee75f5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1684377/dimitri-4a88bc53e75fa_780.jpg" border="0" width="780" height="585" width_o="780" height_o="585" src_o="http://payload.cargocollective.com/1/3/119692/1684377/dimitri-4a88bc53e75fa_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1684377/dimitri-4a88bc76e7618_780.jpg" border="0" width="780" height="585" width_o="780" height_o="585" src_o="http://payload.cargocollective.com/1/3/119692/1684377/dimitri-4a88bc76e7618_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1684377/no_grey_5_780.jpg" border="0" width="780" height="520" width_o="780" height_o="520" src_o="http://payload.cargocollective.com/1/3/119692/1684377/no_grey_5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1684377/dimitri-4a88bc6de760e_780.jpg" border="0" width="780" height="585" width_o="780" height_o="585" src_o="http://payload.cargocollective.com/1/3/119692/1684377/dimitri-4a88bc6de760e_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1684377/no_grey_4_780.jpg" border="0" width="780" height="520" width_o="780" height_o="520" src_o="http://payload.cargocollective.com/1/3/119692/1684377/no_grey_4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1684377/dimitri-4a88bc7de7622_780.jpg" border="0" width="780" height="585" width_o="780" height_o="585" src_o="http://payload.cargocollective.com/1/3/119692/1684377/dimitri-4a88bc7de7622_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1684377/dimitri-4a88bbcce759a_780.jpg" border="0" width="780" height="585" width_o="780" height_o="585" src_o="http://payload.cargocollective.com/1/3/119692/1684377/dimitri-4a88bbcce759a_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1684377/dimitri-4a88bbfee759f_780.jpg" border="0" width="780" height="585" width_o="780" height_o="585" src_o="http://payload.cargocollective.com/1/3/119692/1684377/dimitri-4a88bbfee759f_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1684377/dimitri-4a88bc5ee75ff_780.jpg" border="0" width="780" height="585" width_o="780" height_o="585" src_o="http://payload.cargocollective.com/1/3/119692/1684377/dimitri-4a88bc5ee75ff_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1684377/dimitri-4a88bc07e75a4_780.jpg" border="0" width="780" height="585" width_o="780" height_o="585" src_o="http://payload.cargocollective.com/1/3/119692/1684377/dimitri-4a88bc07e75a4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1684377/dimitri-4a88bc10e75a9_780.jpg" border="0" width="780" height="585" width_o="780" height_o="585" src_o="http://payload.cargocollective.com/1/3/119692/1684377/dimitri-4a88bc10e75a9_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1684377/dimitri-4a88bc31e75d7_780.jpg" border="0" width="780" height="585" width_o="780" height_o="585" src_o="http://payload.cargocollective.com/1/3/119692/1684377/dimitri-4a88bc31e75d7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1684377/dimitri-4a88bc89e762c_780.jpg" border="0" width="780" height="585" width_o="780" height_o="585" src_o="http://payload.cargocollective.com/1/3/119692/1684377/dimitri-4a88bc89e762c_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1684377/no_grey_1_780.jpg" border="0" width="780" height="520" width_o="780" height_o="520" src_o="http://payload.cargocollective.com/1/3/119692/1684377/no_grey_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1684377/dimitri-4a88bc92e7634_780.jpg" border="0" width="780" height="585" width_o="780" height_o="585" src_o="http://payload.cargocollective.com/1/3/119692/1684377/dimitri-4a88bc92e7634_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1684377/no_grey_3_780.jpg" border="0" width="780" height="520" width_o="780" height_o="520" src_o="http://payload.cargocollective.com/1/3/119692/1684377/no_grey_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1684377/dimitri-4a88bc96e7639_780.jpg" border="0" width="780" height="585" width_o="780" height_o="585" src_o="http://payload.cargocollective.com/1/3/119692/1684377/dimitri-4a88bc96e7639_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1684377/dimitri-4a88bc96e76393_780.jpg" border="0" width="780" height="585" width_o="780" height_o="585" src_o="http://payload.cargocollective.com/1/3/119692/1684377/dimitri-4a88bc96e76393_o.jpg" align="left" /> http://dimitrikalagas.com/Lifelounge-Magazine-Editorial-Design http://dimitrikalagas.com/following/dimitrikalagas.com/Lifelounge-Magazine-Editorial-Design Mon, 04 Jul 2011 14:35:42 +0000 Dimitri Kalagas - Film, Art and Creative Direction 1679983 After five years of building an international reputation for publishing the best of action sports and popular culture content online, in 2005 Lifelounge decided to take the plunge into print media, launching Lifelounge Magazine. Initially distributed for free, the magazine rapidly garnered a huge following, boasting a 100% pick up rate and a slew of praises for its unique editorial style and design aesthetic. From it's inception up until late 2009, I was the music editor for the magazine, writing features and coordinating contributors for both the printed magazine and Lifelounge.com. Artists and bands interviewed included Public Enemy, Cut Copy, Matthew Herbert, !!!, LCD Soundsystem, TV On The Radio, MIA, Liars, Yeah Yeah Yeahs and many more. Additionally I produced photography and design for each issue, alongside art director and typographer Luke Lucas. Below are a series of spreads I designed over a number of issues. In most cases I also wrote the feature in the spreads, which should still be available to read online at Lifelounge.com. <img src="http://payload.cargocollective.com/1/3/119692/1679983/Mag_NG_10_780.jpg" border="0" width="780" height="312" width_o="780" height_o="312" src_o="http://payload.cargocollective.com/1/3/119692/1679983/Mag_NG_10_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1679983/Mag_NG_20_780.jpg" border="0" width="780" height="312" width_o="780" height_o="312" src_o="http://payload.cargocollective.com/1/3/119692/1679983/Mag_NG_20_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1679983/Mag_NG_1_780.jpg" border="0" width="780" height="312" width_o="780" height_o="312" src_o="http://payload.cargocollective.com/1/3/119692/1679983/Mag_NG_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1679983/Mag_NG_17_780.jpg" border="0" width="780" height="312" width_o="780" height_o="312" src_o="http://payload.cargocollective.com/1/3/119692/1679983/Mag_NG_17_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1679983/Mag_NG_6_780.jpg" border="0" width="780" height="312" width_o="780" height_o="312" src_o="http://payload.cargocollective.com/1/3/119692/1679983/Mag_NG_6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1679983/Mag_NG_2_780.jpg" border="0" width="780" height="312" width_o="780" height_o="312" src_o="http://payload.cargocollective.com/1/3/119692/1679983/Mag_NG_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1679983/Mag_NG_22_780.jpg" border="0" width="780" height="312" width_o="780" height_o="312" src_o="http://payload.cargocollective.com/1/3/119692/1679983/Mag_NG_22_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1679983/Mag_NG_4_780.jpg" border="0" width="780" height="312" width_o="780" height_o="312" src_o="http://payload.cargocollective.com/1/3/119692/1679983/Mag_NG_4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1679983/Mag_NG_5_780.jpg" border="0" width="780" height="312" width_o="780" height_o="312" src_o="http://payload.cargocollective.com/1/3/119692/1679983/Mag_NG_5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1679983/Mag_NG_7_780.jpg" border="0" width="780" height="312" width_o="780" height_o="312" src_o="http://payload.cargocollective.com/1/3/119692/1679983/Mag_NG_7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1679983/Mag_NG_8_780.jpg" border="0" width="780" height="312" width_o="780" height_o="312" src_o="http://payload.cargocollective.com/1/3/119692/1679983/Mag_NG_8_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1679983/Mag_NG_9_780.jpg" border="0" width="780" height="312" width_o="780" height_o="312" src_o="http://payload.cargocollective.com/1/3/119692/1679983/Mag_NG_9_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1679983/Mag_NG_11_780.jpg" border="0" width="780" height="312" width_o="780" height_o="312" src_o="http://payload.cargocollective.com/1/3/119692/1679983/Mag_NG_11_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1679983/Mag_NG_14_780.jpg" border="0" width="780" height="312" width_o="780" height_o="312" src_o="http://payload.cargocollective.com/1/3/119692/1679983/Mag_NG_14_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1679983/Mag_NG_15_780.jpg" border="0" width="780" height="312" width_o="780" height_o="312" src_o="http://payload.cargocollective.com/1/3/119692/1679983/Mag_NG_15_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1679983/Mag_NG_16_780.jpg" border="0" width="780" height="312" width_o="780" height_o="312" src_o="http://payload.cargocollective.com/1/3/119692/1679983/Mag_NG_16_o.jpg" align="left" /> http://dimitrikalagas.com/Reform-08-09-Fashion-Illustration http://dimitrikalagas.com/following/dimitrikalagas.com/Reform-08-09-Fashion-Illustration Mon, 20 Jun 2011 14:49:29 +0000 Dimitri Kalagas - Film, Art and Creative Direction 1617619 Shortly after launching their business back in 2005, I was approached by Reform to help them develop artwork for their annual catalogue and website. With a very specific youth clientele, the artwork needed to reflect current trends and clearly distinguish their brand and product from their competitors. With a limited budget, we produced a simple series of photos that could be easily adapted year on year with different illustrative elements. 2008 LOOK BOOK ILLUSTRATION <img src="http://payload.cargocollective.com/1/3/119692/1617619/REFORM_Cargo_5_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/3/119692/1617619/REFORM_Cargo_5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617619/REFORM_Cargo_1_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/3/119692/1617619/REFORM_Cargo_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617619/REFORM_Cargo_2_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/3/119692/1617619/REFORM_Cargo_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617619/REFORM_Cargo_3_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/3/119692/1617619/REFORM_Cargo_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617619/REFORM_Cargo_4_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/3/119692/1617619/REFORM_Cargo_4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617619/REFORM_Cargo_6_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/3/119692/1617619/REFORM_Cargo_6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617619/REFORM_Cargo_7_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/3/119692/1617619/REFORM_Cargo_7_o.jpg" align="left" /> 2009 LOOK BOOK ILLUSTRATION <img src="http://payload.cargocollective.com/1/3/119692/1617619/REFORM_Cargo_8_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/3/119692/1617619/REFORM_Cargo_8_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617619/REFORM_Cargo_9_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/3/119692/1617619/REFORM_Cargo_9_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617619/REFORM_Cargo_10_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/3/119692/1617619/REFORM_Cargo_10_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617619/REFORM_Cargo_11_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/3/119692/1617619/REFORM_Cargo_11_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617619/REFORM_Cargo_12_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/3/119692/1617619/REFORM_Cargo_12_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617619/REFORM_Cargo_13_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/3/119692/1617619/REFORM_Cargo_13_o.jpg" align="left" /> CREDITS: Photographer - Cory White http://dimitrikalagas.com/Monster-Skate-Park-Branding http://dimitrikalagas.com/following/dimitrikalagas.com/Monster-Skate-Park-Branding Mon, 20 Jun 2011 14:48:34 +0000 Dimitri Kalagas - Film, Art and Creative Direction 1617612 In 2005 Lifelounge was offered the monumental assignment to name and brand what was then going to be the largest skatepark in the southern hemisphere. Appropriately dubbed Monster, the venue required an equally appropriate brand to communicate its larger-than-life characteristics, whilst referencing some of the qualities of its parent brand, Sydney Olympic Park. I was tasked with developing the entire branding suite, including the design of a brand marque and logotype, brand guidelines, the website, promotional materials, merchandise, stationary and signage, as well as developing the creative for all communications alongside writer Daniel Pollock. BRAND MARQUE AND LOGOTYPE <img src="http://payload.cargocollective.com/1/3/119692/1617612/Monster_Logo_Three_780.jpg" border="0" width="780" height="535" width_o="780" height_o="535" src_o="http://payload.cargocollective.com/1/3/119692/1617612/Monster_Logo_Three_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617612/Monster_Logo_Two_780.jpg" border="0" width="780" height="535" width_o="780" height_o="535" src_o="http://payload.cargocollective.com/1/3/119692/1617612/Monster_Logo_Two_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617612/Monster_Logo_One_780.jpg" border="0" width="780" height="535" width_o="780" height_o="535" src_o="http://payload.cargocollective.com/1/3/119692/1617612/Monster_Logo_One_o.jpg" align="left" /> POSTERS AND PRESS ADS <img src="http://payload.cargocollective.com/1/3/119692/1617612/MONSTER_POSTER_3_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/3/119692/1617612/MONSTER_POSTER_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617612/MONSTER_POSTER_2_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/3/119692/1617612/MONSTER_POSTER_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617612/MONSTER_AD6_flat_780.jpg" border="0" width="780" height="540" width_o="780" height_o="540" src_o="http://payload.cargocollective.com/1/3/119692/1617612/MONSTER_AD6_flat_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617612/MONSTER_AD_flat_780.jpg" border="0" width="780" height="540" width_o="780" height_o="540" src_o="http://payload.cargocollective.com/1/3/119692/1617612/MONSTER_AD_flat_o.jpg" align="left" /> VENUE SIGNAGE <img src="http://payload.cargocollective.com/1/3/119692/1617612/Monster_Photos_3_780.jpg" border="0" width="780" height="518" width_o="780" height_o="518" src_o="http://payload.cargocollective.com/1/3/119692/1617612/Monster_Photos_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617612/Monster_Photos_2_780.jpg" border="0" width="780" height="518" width_o="780" height_o="518" src_o="http://payload.cargocollective.com/1/3/119692/1617612/Monster_Photos_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617612/Monster_Photos_4_780.jpg" border="0" width="780" height="518" width_o="780" height_o="518" src_o="http://payload.cargocollective.com/1/3/119692/1617612/Monster_Photos_4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617612/Monster_Photos_1_780.jpg" border="0" width="780" height="518" width_o="780" height_o="518" src_o="http://payload.cargocollective.com/1/3/119692/1617612/Monster_Photos_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617612/MONSTER_SIGNAGE_780.jpg" border="0" width="780" height="585" width_o="780" height_o="585" src_o="http://payload.cargocollective.com/1/3/119692/1617612/MONSTER_SIGNAGE_o.jpg" align="left" /> STATIONARY AND WEBSITE <img src="http://payload.cargocollective.com/1/3/119692/1617612/MONSTER_Stationary_780-3_780.jpg" border="0" width="780" height="775" width_o="780" height_o="775" src_o="http://payload.cargocollective.com/1/3/119692/1617612/MONSTER_Stationary_780-3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617612/MONSTER_SCREEN_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/3/119692/1617612/MONSTER_SCREEN_o.jpg" align="left" /> CREDITS: Photographer - Steve Gourlay Photographer - Jamie Driver Copywriter - Daniel Pollock Work completed whilst employed at Lifelounge. http://dimitrikalagas.com/Selected-Photography http://dimitrikalagas.com/following/dimitrikalagas.com/Selected-Photography Mon, 20 Jun 2011 14:37:31 +0000 Dimitri Kalagas - Film, Art and Creative Direction 1617562 Below is a small selection of my own photography, presented in no particular order. The images are both commissioned and personal, with styles that range between editorial, fashion, live music, portraiture and travel, and have been shot with whatever camera was on hand, from SLRs all the way through to crappy point and shoot digis. <img src="http://payload.cargocollective.com/1/3/119692/1617562/Cargo_Photo_4_780.jpg" border="0" width="780" height="551" width_o="780" height_o="551" src_o="http://payload.cargocollective.com/1/3/119692/1617562/Cargo_Photo_4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617562/Cargo_Photo_21_780.jpg" border="0" width="780" height="541" width_o="780" height_o="541" src_o="http://payload.cargocollective.com/1/3/119692/1617562/Cargo_Photo_21_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617562/Cargo_Photo_2_780.jpg" border="0" width="780" height="551" width_o="780" height_o="551" src_o="http://payload.cargocollective.com/1/3/119692/1617562/Cargo_Photo_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617562/Cargo_Photo_8_780.jpg" border="0" width="780" height="551" width_o="780" height_o="551" src_o="http://payload.cargocollective.com/1/3/119692/1617562/Cargo_Photo_8_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617562/Cargo_Photo_11_780.jpg" border="0" width="780" height="551" width_o="780" height_o="551" src_o="http://payload.cargocollective.com/1/3/119692/1617562/Cargo_Photo_11_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617562/Cargo_Photo_3_780.jpg" border="0" width="780" height="484" width_o="780" height_o="484" src_o="http://payload.cargocollective.com/1/3/119692/1617562/Cargo_Photo_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617562/port_1_780.jpg" border="0" width="780" height="551" width_o="780" height_o="551" src_o="http://payload.cargocollective.com/1/3/119692/1617562/port_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617562/Cargo_Photo_7_780.jpg" border="0" width="780" height="551" width_o="780" height_o="551" src_o="http://payload.cargocollective.com/1/3/119692/1617562/Cargo_Photo_7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617562/DK_San_Blas_780.jpg" border="0" width="780" height="582" width_o="780" height_o="582" src_o="http://payload.cargocollective.com/1/3/119692/1617562/DK_San_Blas_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617562/Tulum_Small_780.jpg" border="0" width="780" height="585" width_o="780" height_o="585" src_o="http://payload.cargocollective.com/1/3/119692/1617562/Tulum_Small_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617562/DK_Cabo_780.jpg" border="0" width="780" height="553" width_o="780" height_o="553" src_o="http://payload.cargocollective.com/1/3/119692/1617562/DK_Cabo_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617562/DK_Havana1_780.jpg" border="0" width="780" height="585" width_o="780" height_o="585" src_o="http://payload.cargocollective.com/1/3/119692/1617562/DK_Havana1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617562/Cargo_Photo_6_780.jpg" border="0" width="780" height="551" width_o="780" height_o="551" src_o="http://payload.cargocollective.com/1/3/119692/1617562/Cargo_Photo_6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617562/DK_Havana_21_780.jpg" border="0" width="780" height="585" width_o="780" height_o="585" src_o="http://payload.cargocollective.com/1/3/119692/1617562/DK_Havana_21_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617562/DK_Marrakech1_780.jpg" border="0" width="780" height="585" width_o="780" height_o="585" src_o="http://payload.cargocollective.com/1/3/119692/1617562/DK_Marrakech1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617562/DK_San_Juan_Chamula1_780.jpg" border="0" width="780" height="569" width_o="780" height_o="569" src_o="http://payload.cargocollective.com/1/3/119692/1617562/DK_San_Juan_Chamula1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617562/port_2_780.jpg" border="0" width="780" height="551" width_o="780" height_o="551" src_o="http://payload.cargocollective.com/1/3/119692/1617562/port_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617562/Cargo_Photo_14_780.jpg" border="0" width="780" height="551" width_o="780" height_o="551" src_o="http://payload.cargocollective.com/1/3/119692/1617562/Cargo_Photo_14_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617562/Cargo_Photo_9_780.jpg" border="0" width="780" height="551" width_o="780" height_o="551" src_o="http://payload.cargocollective.com/1/3/119692/1617562/Cargo_Photo_9_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617562/Cargo_Photo_12_780.jpg" border="0" width="780" height="551" width_o="780" height_o="551" src_o="http://payload.cargocollective.com/1/3/119692/1617562/Cargo_Photo_12_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/119692/1617562/port_3_780.jpg" border="0" width="780" height="551" width_o="780" height_o="551" src_o="http://payload.cargocollective.com/1/3/119692/1617562/port_3_o.jpg" align="left" />