Reform - Rebrand and 2012 Campaign
Following up on the success of their 2011 lookbook and campaign, I was enlisted by Reform Clothing to help produce a concept for their 2012 range. Inspired by the doomsday predictions developed from the Mayan calender, we set about creating a campaign depicting scenes of survival and escape in a post-2012 apocalyptic world. In addition to campaign imagery, we also produced a short teaser video, to be distributed via Reform's extensive social networks.

Whilst developing the 2012 campaign, we identified a discrepancy between Reform's existing branding, and the company's premium product offering and creative. As a result we performed a brand audit, and set about rebranding the business, generating a brand platform, a new set of brand guidelines, as well as a fresh logotype, stationary, collateral and website - bringing the Reform brand and its assets into line with their products and communications.



2012 CAMPAIGN IMAGES AND VIDEO









BEHIND THE SCENES

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LOGOTYPE AND COLLATERAL

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CREDITS:

Campaign Images:
Creative and Art Director - Dimitri Kalagas
Photographer - Chris Tovo
Hair and Makeup - Natalie Burley
Stylist - Sarah Newland

Video:
Producer and Director - Dimitri Kalagas
DOP and Editor - Chris Tovo
Camera/Lighting Assist - Rob Churchus
Hair and Makeup - Natalie Burley
Stylist - Sarah Newland

Original music 'Kong' by the supremely talented Elliott Spencer