Adidas - Goodyear
For a number of years, Adidas and Goodyear have collaborated to produce a range of kicks that incorporate the unique Goodyear tyre tread into the sneakers' soles. The brief to communicate the union between these two brands led myself and writer Chris Cork to create a campaign that distinctly illustrated the potential benefits of an Adidas/Goodyear shoe.

The campaign appeared throughout Australia in outdoor and selected print media. In addition to the campaign images, a full suite of in-store and POS signage was created for exclusive stockist Footlocker.



CAMPAIGN IMAGES






BEHIND THE SCENES
Below are a number of behind the scenes images from the shoot. In order to create a realistic representation of burnout smoke, we spared no expense, bringing in a stuntman and his motorbike to smoke it up on an inner city rooftop.







CREDITS:

Art Director - Dimitri Kalagas
Photographer - Stuart Crosset
Copywriter - Chris Cork

This work was completed whilst employed at Lifelounge.